Google Local For Small Business

Since Google began making its online mapping program available, users all over the world have been able to look at maps in cities in detail down to individual building numbers and street addresses. Users have, in more recent years been able to navigate driving directions, locate landmarks and even see satellite information super-imposed on to the online map. This has been of obvious interest to travelers who are often unfamiliar with a new place. Users know this feature as “Google Maps”.
While Google Maps has continued to evolve over the last couple of years, so has Google’s online business directory originally called Google Places, now called Google Plus Local. Google Plus Local allowed customers to find a business with the same ease that they once used the Yellow Pages. In other words, if a user wanted to find a Plumber in Sydney, they would go to the Google search engine and type in those two keywords. Google Local would then show the searcher all of the plumbers in Sydney that were available to be called and or visited.
Because Google provided driving directions to the businesses using its mapping site/programming as a foundation; Google Local has often been referred to by users, in general and business owners, in particular as “Google Maps”. Therefore, there has sometimes some confusion in communicating what one means. Sometimes, when a business owner says that you can find them on Google Maps, they really mean Google Plus Local.
Regardless of the terminology, if you are selling to local customers, you should consider a Google Plus Local strategy. Without getting too deep into statistics, there are two that are very important. The first is widely known. Of all of the searches conducted by users world-wide, over 60% of them are conducted on the Google website.
This is an important static and takes on even more relevance with the next one which states that about 43% of all of Google searches are local, according to digital analyst Chitika. This means that about a quarter of all searches world-wide are local searches conducted on Google. Obviously, if your business sells products or services to local customers, it likely that a large number of customers are using Google locally to look for businesses like yours.
In order to be found easily by this large group of internet users, one thing that you can do immediately is to make sure that the Google Local profile for your business is completed. You’ll want to make sure that your profile is filled out in a “search engine friendly” manner so that you will be able to compete for the top positions on keyword searches used by your customers. Filling in the spots for your Google Local profile is straightforward and can be completed without a considerable amount of technical knowledge.

What is a little more difficult is doing so in a manner in which your profile is treated favorably in search engine rankings. If you can, you’ll want to retain the help of a marketing consultant that is knowledgeable and stays up-to-date on the changes that Google makes to the program. Doing so will help you to optimize your profile and make sure that you are getting the maximum share of the related Google search traffic that occurs on the local level.

How Social Media Impacts Your Small Business

As a business owner, you may have noticed that businesses are now doing more to market themselves online than relying solely on their websites.  They have added the five major social media platforms such as Facebook, Twitter, Google+, Pinterest and LinkedIn, to establish their own distinct company profiles.   Their ultimate goal is no different than those for their website or any other marketing effort: to increase the number of prospects and buying customers.

The way they are acquiring those prospects is different from other marketing methods, like search engine optimization (SEO), pay per click advertising, video marketing or email marketing.  Social media requires a less direct, yet more personal online connection established between a business and its prospects.  Companies are using social media to draw these prospects and buyers by getting them interested in content that they share on the networks.

Marketers are calling this “drawing” process, engagement.  When a company uses the social networks to engage users, they typically aren’t bombarding them with marketing messages.  As a matter of fact, companies that are successful using social media, use few if any messages that would be considered to be direct advertising.  Companies skillful with social media are sharing content that visitors will find interesting, funny, worrisome and sometimes even vexing in some limited cases.

To share this kind of content in most advertising and promotional contexts would be unacceptable.  The standard rule in a advertising directly is that you would want to keep the customer upbeat, positive and in a mood to say yes to your offer.  However, the main point of social media is to start some kind of dialogue with a reader.  So in effect, companies use social media often to share the kind of content that motivates people to start a dialogue: 1) with the friends and social media connections and 2) with the company sharing the content.

Motivating prospects and buyers to share content with their friends and associates isn’t necessarily new.  Companies attempted to do this in other ways before there were social media sites.  However, carrying on conversation with those prospects and buyers and having that conversation in public is new.   In other words, the dialogue that you carry on on your social media platforms is viewable by all of your other prospects and customers.  Of course, sometimes those prospects will join the dialogue. However, in most cases they won’t.

Of course what this means for companies is that they will need to be ruthlessly honest about their business practices.  It won’t be possible to tell one customer one thing and then wait a week to tell another one something different.  Customers no longer have dialogue about a business in private.  They have it in full view of the online universe, especially those who watch and not participate…yet make buying decisions based on what they read.

In addition to being honest, businesses will need to be more transparent about what they’re doing.  Of course, that doesn’t mean that they’ll need to give away their secrets.  What it does mean is that the more that they’re willing to dialogue with customers about what they’re doing and how they make decisions, the more they’ll be able to keep the attention of their prospects.    Keeping the prospects’ attention is the key to them moving them from engagement into traditional marketing funnels including email and direct mail.   This two-step process is becoming the expectation of people who “hang out” on social media sites. Of course, smart businesses will adjust a portion of their strategy to these expectations.

Small business marketing in Australia

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Business promotions or marketing is a technique that deals with creating awareness for a brand to make it settle in the market. In fact, it is all about developing a safe space for the company as well as its products related to company’s requirement. The business organizations that run the company on smaller scale necessitates for exclusive marketing strategy to achieve their goals. The best part of the small businesses marketing strategies is that they create a master plan for the company to work on. In this plan, the experts tends to study the market position of the likewise companies. This is a necessary step because it will give a direction to the plan made.

And when it is the matter of small business marketing in Australia, the quality is always a priority. Certainly, the marketing companies available in Australia are expert in making the strategies in such a way that every step of marketing yields better results. By this, it means that the marketing process is not just conceptualized of making plans; rather, it is about making use of means to promote it. This may include digital ways, internet approach or even the physical methods. Ideally, the marketing business in Australia has managed to open up with the support of newest trends to deliver highest possible results to the clients. It is quite obvious that the new trends tends to polish the thinking power with the support of innovative ways.

Some of the important marketing tools adopted by small business marketing companies in Australia are Email marketing, Podcasts, Social Media and even the Hoardings. The basic aim is to catch the attention of the viewers ensuring favorable reactions. However, the companies take note of the latest developments in the technology, enabling qualitative outcomes. In this regard the experts are trained over the newer techniques for performing better. So, it is always better to select the most suitable marketing company in Australia. The most important part in selecting the right company is to carry out some kind of research. After all, it is the matter of company’s reputation in the business world.

In order to find the perfect small marketing company in Australia, there is a need to take support of the internet. It will open gates to numerous websites of the marketing companies that promise extensive results. Now, it is time to check out various types of websites. Ideally, on these websites, people happen to get the information on company’s profile. This will help the people in knowing about the working process of the company and type of strategies that could be planned. Beyond this, the websites also have profile page talking about the success stories of that marketing company. In knowing this, the small business houses will have detailed information on the authentication of the task. And not to forget about the rates that the marketing companies in Australia charge. Definitely, it is about adjusting all the marketing essentials within the decided budget.