Segmentation

Pacific Micromarketing can provide you with a wide range of segmentation datasets to assist you with understanding your customers.

Examples of available datasets are:

Mosaic - Australia’s leading neighbourhood classification based on geo-demographics
Affluence - An indicator of household disposable income and assets
Age - A predictor of an adult’s age
Children at address - An indicator of the likelihood that a household has children
Consumer spend series - Six geo-demographic themes
Factors - Six geo-demographic themes
- Factor 1: Family Composition
- Factor 2: Prosperity.
- Factor 3: Dependants.
- Factor 4: Cultural Diversity
- Factor 5: Housing Ownership.
- Factor 6: Multi-Dwellings.
Household income - An indicator of income at a household level
Length of residence - The length of time a person or a family has lived at an address
Lifestage - The stage of life of the people in a household
Microrisk - The powerful pre-screening tool to help marketers find better quality customers
Relations - An indicator of household relations composition

Use these and your customer data with Micromarketer Generation, Pacific Micromarketing's new powerful geographical analysis software.

Micromarketer is used by over 500 organizations throughout the world to support their tactical and strategic decision making.

Micromarketer is an essential tool for any organization that wishes to develop its business through the more dynamic use of geographical information.