Micromarketer Generation 3
Micromarketer Generation3 is Pacific Micromarketing’s new powerful geographical analysis software. Micromarketer is used by over 500 organizations throughout the world to support their tactical and strategic decision making.
Micromarketer Generation3 enables you to profile your customers, to evaluate sales versus market potential, to make better informed location decisions, to assess the potential of local advertising areas and to target communications more effectively.
It is an essential tool for any organization that wishes to develop its business through the more dynamic use of geographical information.
How can MicromarketerG3 help you?
Designed as a practical business tool, its versatility and power mean that MicromarketerG3 is capable of addressing the needs of both the every-day business user and the more advanced GIS analyst.
Whether you want to quickly query the potential of a new location; benchmark sales performance using a standard set of maps and reports, and share this with colleagues; or wish to analyze in detail the interaction between your catchment areas, MicromarketerG3 can help.
MicromarketerG3 enables you to understand your customers
Unlock the value of your customer data by identifying who and where your customers are, their lifestyles and behavior.
- Understand the distribution of customers, and their concentration around a location
- Profile and identify the demographics, lifestyles and purchasing habits of customers
- Store, cross-tabulate and compare the socio-demographic profiles of customers from multiple data sources and identify opportunities for cross-sell and up-sell
- Analyze patterns of growth in customer behavior and evaluate its impact on sales
- Use your customer profiles to target and recruit new customers
