The Core Services
In conjunction with the customer intelligence capabilities that Pacific Micromarketing has to offer, our market analytics service covers;
- Customer location mapping
- Travel time and distance analysis
- Customer penetration mapping and reporting
- Customer profiling
- Retail location mapping, including mapping your own network, competitor locations, major shopping centres and homemaker centres
- Trade area catchment creation for both your own and other networks
- Area Profiling using our suite of proprietary segmentation tools
- Estimated market potential mapping for your own or competitor businesses
- Network planning and optimisation solutions
- Individual site assessments
- Sales and Territory optimisation
- Consumer segmentations services
- Propensity modelling to maximise the results of your next campaign
- Store level clustering and segmentation
- Competitor analysis including cannibalisation and market share metrics
- Market Sizing
Combining the best in segmentation data sets and GIS software with skills, experience and expertise, Pacific Micromarketing can deliver essential market intelligence for your business.
