Populas
At Pacific Micromarketing we understand that accessing the right prospects is a vital step in the growth of your business. Populous, our prospect database is focused on delivering highly selectable consumer data in the quantity and quality that you expect. Populas will provide you with all the targeted prospect data you need what ever your campaign:
- Telemarketing
- Un-addressed mail
- Addressed mail
- SMS or MMS
Our prospect database
We’ve got over 11 million Australian Adult consumers in our records and we are ready to select your targets and provide contact details and strategic consumer prospect information to leverage better targeting.
We specialize in the segmentation and targeting aspects of consumer data offering extra capabilities to your direct marketers.
Geographic Targets for your selection can include:
- State, Metro/Rural, Local Government Area, Postal Areas, Parliamentary Constituencies
- ABS (Census Collection Districts), Private / Custom Geographies
- Distance from a point, Road distance from a point
- Drive time from a point
Segmentation for selection areas of Populous are:
- Age, Gender, Address type, Phone Numbers, Emails, Mosaic, Household Composition, Metro/Rural
- Credit Risk, Prosperity, Household income, Disposable Income, Density Indicator
- Length of Residency, Type of Residence, Property Value Index, New Mover Flags
Lifestyle questions are available for selection in the following areas:
- Interests, Money, Charity, Home, Leisure, Shopping / Ownership, Automotive
- Health / Fitness, Telco, General Demographics
We hold detailed information derived from our advanced consumer lifestyle database tool BrandLeaders (previously known as the Australian Shoppers Survey). To join BrandLeaders see www.brandleaders.com.au or request a copy of our question file to review the most relevant dimensions for your targeting.
As part of our unique portfolio of data-driven services for your marketing needs, Populous offers an updated view of Australia’s adult population suitable to target your business acquisition programs. We manage address changes, opt-outs and new data over time to maximize currency. In addition we regularly validate and verify data against secondary sources.
