Analyzing Key Online Monetization Methods

There are many ways to make money on the Internet. In fact, the only limit really is your imagination. However, to give you a systematic and methodical breakdown of the most common approaches to making money online, I’ve outlined key monetization methods that you should pay attention to.

This list is by no means an exhaustive list. This is not the end-all and be-all list of the ways you make money online. However, by having a clear idea as to how these general monetization frameworks work; you can go a long way in customizing your own monetization methods so it can yield the most results possible in your particular situation and set of circumstances.

You have to remember that when somebody says to you that there is a “best solution” for your problem, chances are they’re just basically blowing smoke your way. The reality is that what’s best for somebody else might not necessarily be best for another person. In many cases, a solution that is often touted as the “best” might turn out to be quite horrible.

To help you get all the information you need so you can make a truly informed decision regarding the monetization method you should focus on as you try to make money online, I’ve outlined in broad terms the most popular methods below.


Advertising is the most common online moneymaking method. Basically, you have traffic and you sell a space on your website, your email updates, or your other online properties to people looking to get their marketing materials in front of the eyeballs of the people that make up your traffic volume. It really is that simple.

It’s all about buying and selling exposure. You have traffic volume, and you’re selling ad exposure to people interested in that traffic volume. Pretty straightforward.

The advantages of advertising

The advantage of advertising is that it’s a pretty straightforward business model. As long as you are clear as to the demographic profile of the people that are visiting your online property as well as the technology for rotating ads, advertising is actually a pretty simple way to make money online.

In fact, there are many advertising platforms that will just give you a line of code, you just need to paste this line of code on your website, and they will manage your advertising tracking for you. More importantly, they would manage the recruitment of potential advertisers on your website.

Since, advertising is one of the oldest forms of making money online, there’re so many advertising platforms out there that you’re really not going to run out of potential advertisers looking for your particular ad inventory.


The big disadvantage with advertising is you have to have traffic in the first place. The way the system is set-up is that most advertising platforms are looking for websites that have a high volume of traffic. Since not everybody has high traffic and high-volume websites, this can be a serious problem.

Also, this over-emphasis on traffic volume often overlooks the fact that in many cases, advertisers would pay more money for lower volumes of traffic as long as that low volume of traffic is highly specialized and has a higher likelihood of actually converting into buyers of products or services.

It’s very easy to get stuck with an advertising platform that pays you much less than the value of your traffic. This is the price you pay for basically outsourcing the task of recruiting advertisers for your website.

Affiliate sales

Affiliate sales is one of the most powerful ways of monetizing your website. Basically, you join an affiliate program and pick a product or service that you think your traffic would be interested in. You sign up for the program, and you get an affiliate link. You publish the affiliate link with your content or you place it on the ad rotation system of your website. When your website’s visitors click on the ad and they buy, you get a commission. Alternatively, if they click on the affiliate link, and they leave their email address on an email-collection form, you make a commission.

Affiliate marketing is really a more focused version of advertising because instead of you joining an advertising network and running random ads, you are actually deliberately seeking out affiliate offers that are more tightly related to the focus and the subject matter of your website.

The big advantage of affiliate sales

The big advantage of affiliate marketing is that you have a lot more choice as to the products or services that you’re going to advertise to your website’s visitors. Compare this with a typical advertising network that can involve a random collection of ads. Sure, these ads might be targeted to the general category of your website but to really make money online; you need a higher level of targeting. This is precisely what affiliate sales brings to the table. You can get a hold of products and services that you have a high level of confidence in selling to your website users.

Another key advantage of affiliate sales is that it operates on a take it or leave it basis. It’s completely self-served. So you only need to go to an affiliate platform, pick out the offer you’re interested in, plug it into your website, run some tests. If you make some money with certain offers, you stick with that offer. If it doesn’t pan out, you can then swap that out with another code. There’s a lot of flexibility in this type of system.

The disadvantages of affiliate sales

Just like with anything else in life, there is no such thing as a solution that only has advantages. Everything has a disadvantage and affiliate sales is not immune to this fact.

The big disadvantage of affiliate sales is that you’re essentially splitting the value of the product that you’re selling. Even if the producer of the affiliate product is willing to give you 90%, you’re still letting go of the 10% you could be making.

While many people would be more than happy with this kind of split, this actually works to your disadvantage in light of the fact that you assume of all the risk. You have to remember that in an affiliate sales marketing model, the affiliate assumes all the risk. You only get paid when you convert your traffic. You only get paid when you generate a sale. You put up with all the risk.

You pay all the costs, and the specific split that the affiliate program might be giving you might not be big enough to be worth all that risk. This is why it’s always a good idea to constantly shop for bigger and better affiliate offers that can convert your traffic well.

Lead generation

Typically, when people talk about affiliate marketing, they think about publishing a link that leads to a sales page. When a user buys something from that sales page, the affiliate makes a commission. Pretty straightforward.

Lead generation is slightly different. Instead of you earning a commission based on every sale, you earn a commission when your traffic goes to a page and enters their email address. You make money for every lead collected.

Of course, it’s not as simple as this. While there are certain lead generation offers that only ask for one or two pieces of information, the higher-paying lead generation offers actually ask for quite a long list of information. Keep this in mind when thinking of using lead generation as a way to monetize your website.


The big advantage of lead generation as a way of making money with your website traffic is that you don’t have to sell anything. People don’t need to whip out their credit cards for you to make a commission. They only need to fill out a form with their information and if that information is confirmed, you get paid a bounty.

Don’t sneeze at this model because certain lead generation programs pay upwards of $50 per completed form. This is not chicken feed.


The big disadvantage of lead generation as a monetization model is that the more lucrative lead generation programs ask for a lot of information. It doesn’t take a genius to figure out that the more fields a particular form has, the more barriers to conversion there are.

Put yourself in the shoes of people visiting your website. When they land a lead sign up page or a squeeze page, chances are they might be intimidated by all the information that you’re asking for. While you probably wouldn’t have a problem getting somebody’s email and name, you probably will run to a lot more resistance if you ask for credit information, credit card information, educational history, so and so forth. The general rule of lead generation is that the more information you ask for, the lower the conversion.

There’s a reason why certain lead generation programs pay a lot of money. It’s because they’re not stupid. They’re not in the business of giving away money. They know how hard it is to generate leads with forms that ask for many pieces of information.

Sell a digital product

Another way you can make money off your existing traffic is to sell digital products. I really like this model because it actually gives you a lot of control. Unlike a physical product which is usually manufactured by somebody else or an affiliate product which is produced by a person or company outside of your control, when you sell digital products, you actually have a lot of control over the final product that you are pushing.

Let’s face it. If you want to make money online, you have to develop a solid online brand. Building a solid online brand that people can trust and is highly credible takes a lot of work. It takes a lot of sacrifice. It takes a lot of patience. You don’t want to flush all that down the toilet by basically products that erode trust, right?

Unfortunately, that is the risk you take when you’re selling affiliate products because it only takes a few complaints for people to associate your online brand with bad affiliate products. It only takes a few bad experiences for people to think that you are abusing them by advertising shoddy, substandard, or low quality products on your website.


The biggest advantage of selling your own digital products is you can retain a high level of control over your online brand by ensuring that the quality of the digital products that you’re selling reflects your brand values. Control is crucial when you are trying to preserve your online brand, and this is the biggest advantage of selling digital products on your website.

Another key advantage is you keep all of the profit. Unlike selling an affiliate product or service where you basically have to be content with a percentage of the proceeds, when you sell your own digital product, you get 100% of the revenue.


The big disadvantage of selling your own digital product is that you really have to take the time, effort, and energy to truly know what your website visitors are looking for. This can take quite a bit of time. This definitely takes patience.

If you make the wrong guesses, whatever product you sell probably won’t sell at that well. You probably will end up wasting your time. In many cases, it takes several bites at the apple for you to finally get things right. This is the key disadvantage of selling your own digital product because you have to pay for the learning curve.

Another key disadvantage is that you have to pay the costs of developing that product. Unless you’re an excellent writer, you have to hire a writer to produce your digital product. Your cost skyrockets if the product that you are pushing is a software product.

Regardless, in my opinion, the disadvantages of selling your own digital product are greatly outweighed by the advantages selling a digital product brings to the table.

Sell a physical product

One powerful way of making money online is to sell a physical product on your website. This is pretty straightforward. You show a link to a particular physical product. Your website visitor likes the picture, clicks on the link, likes what he or she sees, and buys. The moment they buy, you get a percentage, or you get the full value of the product if you are selling the product directly.

The advantages of selling a physical product

The big advantage of selling a physical product is like selling a digital product. You get the full value of the product. This is the only advantage. Seriously. If you’ve done your homework, and you offer the physical product that your visitors are clamoring for, this is the key advantage that you get.


The big disadvantage with selling a physical product is that it can easily become a headache. Sure, nine times out of ten, sales for physical products on your website will go through without a glitch. The problem is that 10%. That can cause all sorts of problems. Not only you have to pay for shipping costs; you have to pay for labor costs to handle the claims’ resolution. Also, your brand might get damaged if people feel that you ripped them off. All sorts of unnecessary drama come into play when you sell a physical product.

This is why I suggest highly that you sell only digital products. Not only are digital products easier to scale, there are less headaches and hassles associated with them.

Content subscription

If you already get a lot of traffic to your website, you might want to step things up to a notch by offering premium content to your website visitors. If your website traffic pattern involves a lot of highly loyal visitors, it’s a good idea to consider a membership or subscription-based business model. Basically, you set up a certain section of your website with special content that your visitors will pay a monthly subscription to access.


The big advantage of a subscription monetization model for your traffic is that you get recurring income. In many cases, you get passive income. Once people subscribe, you make money month after month from those subscribers. You only need to publish that content once and then every single month; you make money through automatic subscriptions paid by people who want to view that specialized content. This is pretty straightforward.

Another key advantage is that this is completely passive income. You only write the content once and set up the payment wall and you basically make money month after month without lifting a finger because people sign up for a subscription area to your website, and the money comes automatically. As long as the subscription is alive, you make money off content that you worked on once in the past. How amazing is that?

Not only did you work once and make money times over selling that content to different people but every single month they pay you again and again just for the right to access that content. It doesn’t get any better than that.


The big disadvantage of a subscription monetization model is that you have to have content that is worth subscribing to. This is easier said than done.

You have to remember that the long-standing category of content that people would willingly subscribe month after month for to access is of course pornography. Other than that, it’s really anybody’s guess, whether people would sign up for your content. Moreover, when they do subscribe, chances are they would unsubscribe after only a couple of months or a few months. It’s really important to focus on offering high-quality content that people would want to sign up for.

The problem with this is that this necessarily explodes your content generation cost. As you probably already know, if you produce content cheaply that your visitors can find anywhere on the internet, chances are they wouldn’t pay for that kind of content. They’re more likely to pay for content that is relatively rare. Unfortunately, relatively rare content also tends to be expensive content.

Donation or Pay What you Want

Have you ever gone to a subway and there’s a great singer there with a guitar? Maybe the singer sings such great songs that you just can’t help but dip into your pocket, whip out a few dollars, and put it in a basket or guitar case.

Well, you can use the same business model for your website. Maybe your content is so great that people wouldn’t mind donating a few bucks here and there.

Don’t sneeze at the donation monetization model because those few extra dollars here and there actually can add up to quite heavy volume of cash. In fact, a lot of the best content websites on the Internet are funded primarily through donations and guess what? The people behind those websites are not exactly starving. In fact, many of them are quite well-off.


The advantage of a donation monetization model is that there is no fixed price for what people have to pay. When people are given the option to pay you only based on how well they appreciate your content, you would be surprised to how liberal people would be when it comes to giving you money for your time and effort.

One of the biggest problems content websites run into is when they price their content in such a way that it turns off a large chunk of their viewer ship that these websites end up suffering. By charging for your content but setting the price on a voluntary donation basis, you can actually go a long way in driving revenues. Give people the option to donate on their own terms and on their own schedule. You’d be surprised to how much money you can raise.


Since the payment for your content is to be done on a purely voluntary basis, you can well imagine that there’s a tremendous amount of pressure put on you in terms of content quality. You can’t just publish crappy content and expect people to donate. It’s not just going to happen that way. People are usually only pushed to donate if they feel that they got their socks knocked off by the amazing quality of your content.

Unfortunately, quality content doesn’t grow on trees. You have to either pay a top dollar for such great content, or you have to spend a lot of time and personal energy coming up with that content. The bottom line is high-quality content that is worth donating money for can cost a pretty penny.

Commission sales

One of the most lucrative ways to make money online with your traffic is to buy and sell websites or digital properties. You make your money through commissions. Just like with real estate sales, any deal that involves a lot of dollars would obviously involve a heavy commission.

The only limit to the things that you can make a commission off of is really your imagination. You buy and sell websites in your niche. You can buy and sell social media accounts. There is really no limit as to the kind of product or service that you can sell for a commission.


The big advantage of a commission-based monetization model is flexibility. You basically have a free hand as to the kinds of things you can sell, the way you sell them, the way you position them, so on and so forth. In most cases, when you work on a commission basis, you get a lot more freedom than when you are trying to sell stuff as an affiliate.


The big disadvantage of commissions is that you really have to know your traffic well. You might have a great deal as to the kind of product that you want to sell on a commission basis but if your relationship with your website members hasn’t reached a point where they would actually trust you to buy whole websites or whole products from you on a commission basis, it might be hard to pull this off.

The workaround to this is to sell lower value stuff first by joining affiliate program or selling your own digital products. Once you establish a high enough level of trust, then maybe you can scale things up to pricier items.


The main reason why people use the Internet is because they have questions that they need answered. They have problems that they need solved. They have needs that they need filled. People are always looking for solutions.

A coaching monetization model focuses on the fact that you may have specialized information that people would want to know. They might want to do what you are doing. They are looking for mentors. They are looking for teachers. You get paid when you teach these people to do what you’re doing to make money online.


The big advantage of coaching is that it usually works on a subscription basis. When somebody signs up to be coached by you, they usually pay you several hundred dollars every single month.

So as long as the coaching relationship exists, you can collect the subscription fee month after month. If you are coaching several people, this can translate to several thousand dollars on a monthly recurring basis. In other words, even if they don’t talk to you, or even if they don’t show up for your coaching sessions, as long as you show up, the money continues to roll in. In many cases, coaching can become a passive income stream depending on the work habits of the people that you are coaching.

Another key advantage of coaching as a monetization model for your website is that you’re not really doing anything new. You are basically just teaching people what you already know. As long as your communication skills are relatively good, you can make quite a bit of money with coaching because you’re not researching new stuff. You’re not retraining. You’re not using specialized equipment. You’re basically just telling people what you know because they want to do what you are doing.


The big disadvantage of coaching is that people have to view you as credible and authoritative enough to be a coach. In other words, they must look at you as an expert. And it takes a while to become an expert. It takes a while to be regarded as an expert. It doesn’t happen overnight.

The workaround to this is that you can generate high-quality content that you can share with your website visitors and really walk them through the process of buying professional coaching services from you by offering free samples. By coaching people for free in the beginning, the word might spread that you’re this amazing online marketing guru who eventually people would line up to pay you premium dollars for one-on-one coaching.


One of the most popular ways to make money off website content is the freemium model. You basically lay out content that your website visitors find useful. They keep viewing this content, and they build a lot of trust around that content. Finally, they reach a point where they can’t get enough of the content you’re offering that they’re actually willing to pay for a premium version of your content. In other words, you’re going to be spilling secret information or value added information, and they’re willing to pay you on a monthly basis a premium fee to access such material.

If this sounds like the membership content model described above, you are absolutely right. However, freemium goes beyond content. You can actually offer software as a service and leave out certain features as a freemium feature.

For example, if you are offering an online grammar checking service, people can use most of the features of that software for free. But if they want certain features like duplicate checking or engagement level analysis, they have to pay extra. That’s where the freemium model kicks in. You don’t charge anything for most of the features, but these features should develop enough interest that it pushes people to pay for additional features. That’s how the freemium model works.


The big advantage of a freemium monetization model is you basically demonstrate the value of your product or content to your target users before they spend a red cent. This is tremendous because there are too many software services available online where people are expected to pay upfront. That turns off people. That turns off potential buyers.

By giving people a free taste test, you increase the likelihood that they need the freemium service and most importantly; the freemium service is worthy paying extra for.

Another advantage of the freemium model is that it’s scalable. You basically use the positive experience of people using the free features to spread the word about your content or your service software website through social media like Facebook, Twitter, and Pinterest. This saves you a lot of money on marketing costs. Instead of you having to master SEO or pay a pretty penny for Facebook advertising, people who are happy with the free features of your website would gladly spread the word about your website.

This is why many websites that use a freemium business monetization model actually have hundreds of thousands of users. Make no mistake about it, a certain percentage of those free users convert to free members. In fact, if you structure your monthly subscription rates properly, you don’t need to convert a high percentage to generate a huge amount of income from your software-driven website or content membership website.


The big disadvantage with a freemium monetization model is that it takes a long time to develop a critical mass where you can convert the huge base of free users into monthly recurring subscribers. In many cases, you have to wait several years for you to get that critical mass.


CPM advertising monetization model is called cost per mill or cost per thousand. This monetization model pays you money every time a banner ad or some sort of advertising placed on your website shows up 1,000 times. It’s a volume-driven monetization model.

You get a code. You paste it on your website’s HTML code. When an ad shows up enough times, you get the agreed-upon amount.

This used to be the primary way businesses advertise online. Not anymore.


The big advantage of CPM is that it’s a lazy man’s way of making money online. Seriously. You just get a piece of code, plug it into your website, and it would show an ad. Every time the ad shows up 1,000 times, you get paid the CPM designated amount.

While most CPM rates are quite low – we’re talking about less than $10 per 1,000 views – there are highly lucrative CPM deals for specialty niche markets like debt consolidation, financial services, and stock rating accounts. In such cases, the CPM rate might be $50 or higher.

The best part of this all is that it’s a completely lazy business model. You just kick back and wait for the traffic to load up all these ad viewings and you make your money.


The big disadvantage of the CPM model is that you have to have traffic in the first place. If you have a website that has a low traffic volume, you’re not going to make money off CPM.

Also, another serious disadvantage to CPM model is that most CPM niches pay really little. We’re talking about $1 to $5 per 1,000 views. This is because niches these ads target might not be good fit with your niche. You’re basically hoping to sell your junk traffic to somebody that’s willing to pay a small amount of money for it.

Finally, another serious disadvantage to CPM is that you are at the mercy of ad networks. Most ad networks won’t pay a high amount per 1,000 views.

Worst of all, they would cap the amount of money they pay you by counting the advertising view a certain way. In an ideal world, you get paid the CPM rate if the ad shows up a thousand times. This can involve one person just loading the page 1,000 times. However, many advertising platforms no longer allow that so in many cases, they require 1,000 unique views. In other words, 1,000 unique people loading the ads. This is a death sentence for websites that have very low traffic volumes.


Pay-per-click is one of the most popular ways to monetize websites. The biggest example of this is of course Google AdSense.

A pay-per-click ad is pretty straightforward. You have content on your website and the text ad would try to determine the context of your content and show relevant ads. This increases the likelihood that somebody would click on the ad. When the website visitor clicks on the ad, you make money. Similarly, the PPC network might show certain picture ads with your content depending on the categorization of your content. Again, when a site visitor clicks on the ad, you make money.


The big advantage with PPC is that it’s basically a lazy way of making money online. You only need to put up a snippet of code, and the ad software would do everything else. It would find the advertisers. It would find the context. It would find the category. You just need to sit back, relax, and collect our money.

Sounds awesome, right? Well, read the disadvantage section below.


The big disadvantage with PPC is that it’s all niche-driven. Not all clicks pay the same amount of money. If your niche is not very lucrative, for example, the pay-per-click rate in your niche is a few cents, that’s how much money you will be making off your traffic. That’s pathetic.

The sad reality is that for an ad to get a click, you have to show the ad many times to get that click. And to show an ad many times, it means you have to have a large amount of traffic.

It’s very easy to waste a lot of time, effort, and energy with PPC ads because you spend all these resources pumping up your traffic but at the end of the day, only a few clicks and those clicks are worth a few pennies each. Talk about a waste of time.

You have to be focused on the right niches for PPC ads to be worth the bother.


CPA is shorthand for cost per action. A CPA model is basically a catch-all model for all sorts of affiliate systems that pay you for a wide range of actions that your traffic performs.

The most common CPA action that advertisers will pay for is a sale. So if you show an ad and somebody visits your website, clicks on the ad, and buys whatever it is the sales page is selling, you make a commission.

There are other CPA models out there. They can enter an email into a form, or they can enter a zip code or they can download a software. Whenever the person visiting your web page performs an action, you get paid.


The big advantage of a CPA model is that you get a lot of freedom regarding picking out offers that you think would work best with your particular traffic. For example, if you own a website that focuses on baby shoes, you can find CPA offers that focus on promoting baby shoe products. Since there’s a tight correlation between the topic your website or blog specializes in and the CPA product that you are pushing, chances are high that people would click the CPA ad, and you can make money.

Also, CPA ads can be swapped out at any time so you have a lot of freedom. You have a lot of flexibility.


The disadvantage with CPA is that in many cases, you might be in a niche that is not an exact match for a particular CPA advertiser. This can be a problem because in many cases, you can only really convert your traffic if it is tightly related to the CPA offer. If it is only partially related or somewhat tangentially related, that might not be enough. As a result, you might end up wasting a lot of time, effort, and energy driving all that traffic but at the end of the day, have very little dollars to show for all your effort.

Group buy

One powerful monetization model you can employ is a group buying method. You can partner with Groupon and other group discount buying platforms and you can gain a commission by recruiting people to engage in group buying activities.

This is pretty straightforward. Basically, you show an ad and when people click on the ad, they see the details on how the group buying system works. The more people sign up, the more money you make.


The big advantage with group buying systems is that they work best with niche websites that teach people about certain niche products. When people interested in these niche products want to save money, they would be more likely to join a group buying network.


There’s really one major disadvantage with group buying and in most cases, it’s a deal killer. The big disadvantage is that there might not be an advertiser for the particular range of products and services that the visitors to your website are looking for. In other words, there’s really nothing to buy on a group buying platform because your website is too niche-specific.

Keep this in mind. There are certain niches that are so specialized that the group buying platform doesn’t really work.traffic behaviour, of course, depends on the specific paid traffic platform that you use. I’ve outlined the treatment of these traffic sources in terms of how they work, their pros, and their cons.

Understanding Online Business Models

If you’re serious about making money online, you have to think about your undertaking in the form of models. The reason why you need to use a model-specific approach is that it will allow you to develop systems, and it will allow you to become methodical in your efforts at putting in extra dollars in your pocket.  

Make no mistake about it, the big difference between people who successfully make money online and hobbyists that basically just hope to get lucky with a few dollars here and there is the existence of a system. That’s how you can tell true success from people who just got lucky. If you want to make money online on a sustainable and continuous basis, you have to think in terms of models.  

This is why I’ve broken down the twelve key models that you can use to sell products online. These are of course general clusters, and there are sub-types for each. But all these types have enough similarities with each other so you can get a general idea of how they work, what to expect from them, and other information that you need to make a truly informed decision.  

Also, I’ve broken down the models based on two questions. One, why do people need this? And how do you make money with this model? 

Written content  

You can make money selling written content online. On the Internet, content is king.  

The reason why there will always be a demand for content is, for the most part, the Internet is still made up of text. People go online to look for information. This information is usually presented in the form of text. Pretty straightforward. 

People who are trying to make money with their websites are constantly in need of text to put on their websites. This is why there’s always going to be a need for written content.

Elance is the one of the best known sites to sell written content  

How do you make money with this model? 

You can make money with the written content either through custom written materials or prepackaged materials.  

Custom-written materials are often offered on a freelance basis or on an as-needed basis. If you are looking for a more consistent source of online income, you might even hire yourself out as a monthly freelance writer. You would have maybe a handful of customers who would retain you on a month-to-month basis. 

The other approach is actually more lucrative. You can offer content on a prepackaged basis. Basically, you write the content once, and you sell the package many times all over.  

There are many names of this type of business model. One very common designation is private label rights (PLR content). The whole point of PLR content is the buyer would not get into legal trouble for using your online content because you give them the right to use your content when they buy the PLR package from you. 

The downside to this is that PLR package isn’t normally very cheap. So it’s kind of a volume deal. For you to make a decent living selling PLR packages, you have to crank them out in volume. 

The big advantage of selling PLR compared to freelance content writing is that it’s passive income. You only need to work once, and you can make money many times over for your past work. 

Compare this with freelance writing where a client would order content from you, you write it, you get paid, and then to get paid again, you have to write new content for somebody else. It can get old. In fact, it’s no different from working a nine-to-five job. This is a why a lot of online entrepreneurs prefer the PLR model because it is passive income. 


In addition to text, websites also feature videos either to sell products or services or to convey information. If you think that pictures are worth a thousand words, how many words you think a video is worth? Make no mistake about it, videos are very powerful whether you are sharing information or trying to sell products or get the viewer to do whatever it is you want the viewer to do.  

There’s a huge demand for videos because not everybody can come up with quality videos. At the very least, not everybody can come up with videos that would convert viewers into buyers. With that said, there is a large market for a video work.  

Just like with the discussion on text content described above, you can sell video on a custom basis, or you can sell video on a PLR basis.  

The same dynamics are in play. With custom video production, you can make money on a per order basis. In other words, if you want to continue to make money, you need to attract more clients and have them order videos from you. It’s like working a day job. With a PLR model, you just need to produce videos on your own schedule and on your own terms, and you can have a decent passive income stream. 

Many make a living by putting videos on youtube


Did you know that one of the most lucrative ways to make money online is to take your digital camera and just snap away? Seriously. 

Thanks to the explosive growth of blogging and website publishing, more and more online publishers are in need of custom pictures. You might think that eventually the Internet would run out of custom pictures, but you would be absolutely wrong.  

The reason is there’s just so many sub-niches out there. Also, there are certain topics that people write about that just scream out custom pictures. Stock photography or preexisting photos just won’t do them any justice. This is why there’s always a need for custom images.  

Again, just like with the discussion about text content above, you can offer this type of digital content on either on a custom basis or a prepackaged basis.  

How do you make money with this model? 

With the custom photography model, you’re basically freelancing. Somebody would tell you that they need a picture that has something to do with a particular concept. You then come up with a composition plan, you take pictures, and then you send it to the client. When the client approves, you get paid. 

Again, the problem with this way of making money online is you have to actively work for those dollars. It’s not like you can just sit back and make money off your past work.  

That is precisely what you will enjoy if you use a PLR method. In fact, when you look at popular stock photography websites like Shutterstock and other websites, they use a PLR model. The client pays a fee, and the fee establishes a balance. And every photo that the customer takes out from the database will result in deductions to the balance until the balance is depleted. Pretty passive and pretty straightforward. 

There’s really no right or wrong way to make money with images. One thing that you have to keep in mind is that the more customized your image, the higher the amount of money you can make money off it. 

The downside is your image might be so customized and so niche-specific that you really don’t have that many customers who would order that type of picture. So in such a situation, it’s probably better to go with the custom photography model instead of a PLR or prepackaged content model.  

Authority website

One of the most powerful ways you can make money online is to put up an authority website.  

You have to understand that people will not buy from you if they don’t trust you. That’s true online as it is offline. It’s just basic human nature.  

If somebody came up to you, and you didn’t know and say to you that they want to sell you a cup of coffee, for example, chances are you’d tell them to get lost. You don’t know anything about that person. The coffee might be spite. You don’t know about the quality.  

Now, if the situation was changed, and you read articles written by that person or people talk highly about that person and that person selling you coffee actually has a name tag with a logo that you recognize and you trust that logo because that logo is often equated with quality coffee, chances are much higher that you would do business with that person. 

The same plays out online. People will not normally buy products or services, unless they have a high enough level of trust regarding the website pushing a particular service or product.  

This is where authority websites come in. Authority websites are a specific type of website that focuses on a specific body of information. The best way to describe an authority website is that they are an inch wide and a mile deep. In other words, they look at all the body of knowledge and choose to focus on only a tiny sliver of information, but they really drill down deep. In other words, they really give you everything, including the kitchen sink regarding that particular body of information you are looking for. 

For example, if you got injured in a car accident, and you’re looking for a personal injury attorney in Los Angeles, you can just go into Google and type in “personal injury attorney so on, and so forth” and chances are you find a decent personal injury practitioner.  

However, if you really want to know the ins and outs of the personal injury law in your jurisdiction, you might want to go to an authority website. This authority website would then list out all sorts of tort cases regarding personal injury, the different types of personal injury, what to expect regarding recoveries, what other remedies are available, so on and so forth. They might also spell out the kind of remedies available to you if the defendant, the person that you’re claiming harmed you, was actually employed by the government in driving a government vehicle.  

You won’t necessarily get that information from just random blogs all over the Internet. You would get that information from an authority website.  

As you can probably already tell, authority websites build a high level of trust because they’re so focused regarding a specific body of information. It’s easier to convert people who visit authority websites into either list members or product or service customers than the typical run-of-the-mill website. This is why building an authority website is lucrative. 

How do you make money with this model? 

As I’ve mentioned earlier, you can make money through the trust that you built. Especially when people join your mailing list, you basically have them feeding off the palm of your hand. 

The downside to this promotions model is that it can cost you a pretty penny. No joke. True story. 

Specialized knowledge is extremely expensive. I don’t care if you are outsourcing your writing to the Philippines, India, Bangladesh, Pakistan. If you hire a writer worth his or her soul, it’s going to cost you.  

The upside is that the high level of trust you develop in the mind of your site visitors makes the added expense more than worth it. 

An amazing example is the Home Lottery site, which is an authority site on charity lotteries. Another is House and Car.


This particular method of making money online is nothing new. In fact, a few years after the commercialization of the Internet in the United States in 1995, blogging became a big craze. It’s still very big, but blogging has definitely evolved. It used to be that a blog was a very simple online journal posted by somebody that’s interested in a particular topic and basically reads like a diary.  

Well, the blogging has definitely evolved. There are multimillion dollar blogs. If you don’t believe me, just look up the That’s one of the biggest news blogs on the Internet, and there are dozens more like it. Blogging has matured and continues to change.  

The reason why people build blogs is because it’s a very effective selling platform. While it’s not as powerful as an authority website, it gains its authority from its newsworthy information. 

For example, if you are in the market for baby shoes, and you’re looking for the latest trends in baby shoes, it would be a good idea to go to a blog that specializes in baby shoes. This blog would publish press releases of baby shoe companies, newspaper clippings regarding baby shoe trends, so on and so forth. While the information may not be as trustworthy and insightful and deep as an authority website’s content, there’s enough timely information there for you to make an informed decision. 

How do you make money with this model? 

Pretty much the same way you make money with an authority website, but the big difference is it costs you less money. The great thing about blogging is that you only need to be current. And the good news is that if you have a Twitter account, and you know how to set up Google Alerts; you can drastically reduce the price of your content. Either you blog yourself or you hire an outsource blogger from the Philippines or India; you only need to look at updates published by other blogs in your niche or news websites and reword those.  

Now, be very careful regarding U.S. copyright laws. U.S. Copyright Law prohibits derivative works. Basically, if somebody created an original content, and you made something that is derived from it or just a rephrased version of it, you can land in legal hot water.  

Thankfully, the U.S. Copyright Law has the safe harbor provisions and one of these provision is commentary. So it’s always a good idea to comment on original copyrighted information so your blog can avoid legal liability. Make no mistake about it, if you got by an intellectual property lawsuit, it can set you back quite a bit because the penalties spelled out by the relevant provisions of the U.S. Copyright Law are quite burdensome and quite heavy. 

Check out copyblogger to find out more on this model

E-commerce website 

A very popular way to make money online is through an e-commerce website. I say “popular” because people know about e-commerce websites. I don’t mean they’re popular in that everybody and his dog are putting up e-commerce websites. This is obviously not true. When people are looking for stuff to buy online, usually they’re looking for e-commerce websites, and this is why they are popular. 

This is a great business model to implement if you are clear as to the level of effort you want to put in. The great thing about e-commerce websites is that they have evolved to the point where you can pretty much decide how much time, effort, and energy you’re going to put into your online venture.  

It used to be that the best way to put up an e-commerce website is to basically build it from scratch. Thankfully, this is no longer the case. There are all sorts of open source platforms that you can customize so you can put up an online store easily. In fact, you only need to hire an outsourced web developer from India or Philippines to put one up for you at a very affordable price.  

You also would need to hire a writer, or you can write the descriptions yourself to ensure that when people look at the description of the products offered on your store, they would get excited about what you have to offer, and they would click through and buy.  

Besides setting it up in a relatively painless way, you can also minimize your headaches by using a dropshipper method. Traditionally, putting up an e-commerce website means you have to have a warehouse. You have to handle returns. You have to have software to track products from many different vendors. It can really be a huge headache. Who needs the drama? 

The good news is that you can use a storefront model outlined above, but the actual fulfillment is done by a dropshipper. There are dropshipper companies that basically will act as your back end. All your website does is feed them the orders, and they will handle the payment processing, the shipping, and if there are any problems, the returns. Amazing stuff.  

I suggest highly that if you want to go into e-commerce, use the dropship method because unless you’re already making a lot of money with your e-commerce store, setting up a pure e-commerce store from scratch is really not worth the headache.

Curated content website  

Let’s face it. Blogging and authority websites take a lot of work. It takes a lot of work to write the content. It takes a lot of work to research. There’s just so many things going on and at the end of the day, you might not really be sure that you would get maximum return on effort.  

There is a shortcut when it comes to using content to drive sales. The shortcut is to use curation. A curated website is basically a website that republishes snippets of content found on other websites on your blog or website.  

Now, you must be asking yourself, “Isn’t this copyright infringement? Doesn’t this violate the law?” 

Well, not necessarily. Again, according to international copyright law, as long as you are fostering discussion and there is a valid non-commercial value to your republication of somebody else’s intellectual property, you won’t be penalized by copyright infringement laws.  

There’s a fine line between piracy and content curation. Make sure you walk that tight rope very carefully. If you just copy and paste somebody else’s materials, you are violating their intellectual property rights. However, if you copy blocks and you give attribution to the source and most importantly, you provide original commentary or there’s some sort of value added material, chances are you can escape liability.  

The reason why many people are putting curated content websites is because they are easy to put up. They basically enable you to build a very deep content website without the expense normally associated with building an authority website or high-quality blog.  

Community website 

When you build a community website, you are basically betting that the people visiting your website would talk amongst themselves enough that this interaction would provide enough useful content for you to not have to worry about the writing the content yourself. This is called user-generated content. 

This is a model that has been tried before in many different ways and the most effective way to this really is a forum. Forums and message boards are not new. They’ve been around forever. People already know what are expected of them when they join a forum. 

The downside to running a community website is that you really have to police your website properly because there are a lot of spammers. There are also a lot of trolls that basically would publish offensive information just to get a rise out of people, and they can really harm the quality of your community. Also, you have to actively foster conversations so that users are generating content on a regular basis.  

It takes a lot of work. It’s not a set-it-and-forget-it automatic moneymaking system. Not by a long shot.  

How do you make money with this model? 

The most obvious way to make money with a community website is through advertising. You can also build a mailing list as well as run special offers and services.  

Marketplace website 

Marketplace websites are very lucrative platforms for making money online. People go to a website to buy or sell items. The marketplace website can look like a classified ads website. It can also look like a more involved and intricate online market.  

Regardless of the particular format you use, the overall operation and model are the same. Users post the content because they’re looking to sell or buy stuff. Other users respond by contacting people, or they promote your website by sharing the listings on social media.  

If you set up the system properly and you monitor it properly, it can run on its own. It can be a self- fulfilling and self-propagating online content model.  

One of the biggest international examples of this is OLX. has actually many branches in many different countries, and it’s really just an online classified website. The best part of it all is that all the content is produced by people looking to sell or buy. 

However, to get to that level, you have to have a high volume of users. If you don’t have many users visiting your online marketplace, your marketplace might no gain any attraction. For any one successful online marketplace, there hundreds of failed marketplaces that never really caught on. 

How do you make money with this model? 

You can run ads. You can run services. Or you can charge people extra money to place premium ads. 

Software as a service 

One of the most significant trends in making money online is to offer service as a software. There are many types of services that people would be interested in that are normally done manually. If you can convert that into software, you can have a powerful source of passive income. 

The problem with local software, however, is that it’s often dependent on operating system compatibility with the end user. Also, if there are local viruses and local problems with the end user’s computer, this can really get in the way of people appreciating the software that you are offering.  

This is why more and more entrepreneurs are using software as a service as a platform. Instead of buying local and installing it on your computer, you only need to visit a website, sign for an account, and access the software services online.  

The benefits are immense. First, it’s available on 24/7 basis. You don’t have to upgrade on your computer. Security issues are taken care of on the server level. This means that you don’t have to run your own antivirus on your computer. It’s all taken care of remotely. Fourth, you pay for only the level of service you’re looking for. The big problem with most bundled software is that you end up buying capabilities that you never had any intention of using. You’re only actually buying the software for one particular feature. You’re able to do that with software as a service.  

It is no surprise that software as a service is fast becoming the preferred way of using software. As more and more people access the Internet through mobile devices like smart phones and tablets, software as a service is continuing to grow in scope, reach, and power. Not surprisingly, even Microsoft is migrating its traditional software suites like Microsoft Office to the web in the form of software as a service.  

How do you make money with this model? 

This is actually my favorite way of making money online. It’s passive income. You set up the software, and it runs automatically. People sign up for a subscription and month after month, you have dollars deposited to your bank account. It doesn’t get any more awesome than that.  

Best of all, if you need to upgrade, or if you need to fix certain problems, you only need your technicians to work on one central location instead of having to deal with a flood of local customer support requests.  

Mobile apps 

Thanks to the explosion of smart phones in 2007 with the launch of the iPhone, mobile apps have really changed how people make money online. Mobile apps really operate in the same way as software as a service but in a more stripped down and localized version. Take my description of software as a service above and strip it down to a local mobile presence, and you have the typical mobile app.  

1You can make money off apps through a wide variety of ways. You can sell advertising. You can sell custom services. Or you can sell add-ons. The only limit really is your imagination.  

The great thing about making money through apps is that you can reach the customers wherever they are and whenever they want to be reached. It’s amazing.  

The downside is to get people to download your app. This is not as simple as you may think because for every Instagram, there are thousands of failed apps out there. So keep that in mind. Whatever function you are considering reducing or transforming into an app must be compelling enough that it would have a wide user base. Otherwise, you might just be wasting your time. 


You can make money online through e-books. E-books are really the epitome. E-books really are the most powerful embodiment of passive income. You write or dictate a book once, and then you make money many times from it after you publish it.  

Also, the market for e-books has evolved in such a way that there are so many venues that you can publish your e-book to and generate dollars month after month from. The biggest example, of course, is Kindle by Amazon. Kindle is a massive online marketplace for digital books. You can write a book every quickly by having it outsourced to the Philippines or India, and you can make money every time somebody buys your Kindle book. It’s really amazing. There’s just so many ways you can go with an e-book business model. 

The downside is saturation. You have to really know what you’re doing regarding the topics that you choose to focus on because if you hit the wrong niche or the wrong market, you might just be setting yourself up to fail. There are certain niches that are really so saturated that it’s a waste of your time to compete in that niche.  

The secret to success in making money online with e-books is to find niches that you are so passionate about that you can write a high-quality book on it and has a high commercial demand yet at the same time has a low level of competition. The good news is that they do exist. It just takes quite a bit of research on your side to find them. 

I hope you found the discussion of business models outlined above educational. I’ve painted in broad strokes these online moneymaking opportunities. You really have to fill in the details based on your actual experiences and based on your actual projects. I’ve laid out in broad terms the general framework for each model so you can get a clear idea as to what is available out there.  

As I repeatedly say, the key driver to your success is your level of passion and focus. Whatever you focus on; your energy will flow to. So pick the best business model that you think will help you achieve the most amount of success and throw everything you’ve got at it. You need to do whatever it takes for however long it takes to achieve the level of success you’re looking for.


Why Use Small Business Forums?

With figures showing that 65% of businesses in Australia are operated from home, running a small business can be a lonely life. Why not share your experience or learn from others experience by joining small business forums.

Small Business Forums usually have a great mix of experience across a variety of industries, different lengths of time running a business and a diverse mix of skills. You’ll often find accountants, lawyers, computer gurus, designers and a whole lot more. Each will often be ready to share their knowledge and answer questions that you may have.

Here are a couple of the reasons you should consider joining one.

1. Starting Up a Business

Starting a Business can be a daunting experience with so many decisions to make and a whole lot of red tape to go through depending on what type of business you’re starting. With a small business forum, you can tap into the knowledge of people who’ve been there and done it before. Ask the group a question, you’ll be sure to get an answer from someone that’s knows what you’re trying to achieve.

2. Growing a Business

Small Business owners wear many hats and are time poor. If you’re looking to get an answer to a specific problem, a small business forum could be the way to go. What piece of technology do I need to do this, how to I get the best of an under-performing sales employee, how do I get my website to the front page of Google are some of the common types of queries asked on forums. There will be an answer to yours too!

Now that I’ve sparked your interest, you’re probably thinking which forums should I join?

I recommend starting off with Australian based forums as obviously the laws and regulations are different to other countries. Having said that, overseas based forums can provide some great business ideas and are well worth checking out.

Here are a couple of small business forums in Oz to get you started.

Flying Solo (

Flying Solo is the biggest small business forum in Australia. Its focus is on micro business. Apart from the huge forum (over 30,000 members), Flying Solo also provides great articles on business management and a business directory to get some exposure. The forum itself is very lively with great small business discussions. You’ll definitely find an answer to your question here.

Small Business Forum (

Small Business Forum is not as big as Flying Solo nor as busy, however, there are some skilled entrepreneurs on this board. With a focus on marketing, this one will help you get some ideas on growing your business.
You can also you google to find others but the above two would be a good starting point in learning how forums work and will give you the chance to scan the questions and answers to give you a good sense on how it works.
Small Business Forums are a great way to get a quick answer for your small business problem.

Check one out today.

Top 10 Time Wasters

If you’re like most business owners, you get to work early and often leave late. If you were honest about it, you would find that many times you didn’t get to all of the “high priority” items on your ‘to-do’ list. What is likely to have crept in were those unexpected interruptions that ended up having to be handled.

But wait…most of us account for those interruptions, when we plan our day. No one plans their tasks to take up every minute of their day. Every business owner knows that’s unrealistic. So what’s happening to us to cause us to lose time during the course of our days? Why is it that hours seem to fly by without us having accomplished the tasks that are necessary for our success?

If there were any one set of things that make us unproductive, it’s the common time wasters that we sometimes put in our schedule and treat them as if they are a mandatory part of our routine. These time wasters suck the life and passion out of our business day and sometimes drain us of the energy we need to tackle the forward moving tasks. While you could probably easily name over 100 of them if you were required to, this article will present ten (10).   Thus, we’ll call this list the top 10 tasks that are wasting your time.

E-Mail Tasks

This can range from deleting unwanted emails to clearing out spam or even setting new Outlook rules. Designate two times for email every day. Do your best to handle each email one time. That does not mean to file it away without dealing with the substance.

Social Media: Unplanned and Un-Purposed

Without a specific business purpose or goal to be on a social media platform like Facebook or Twitter, a short visit to those sites can be disastrous to your time management practices. If you must socialize, use a social media timer or even a physical egg timer to let you know how long you spend on the site. Whether for business purposes or social purposes, designate a certain amount of time every day to be on social media.

Administrative Tasks

If you are doing the copying, the printing, appointment setting and/or follow ups for your business, you are wasting a considerable amount of time every day. If you have staff, you should consider delegating all of the tasks that don’t require your expertise to complete them. If you don’t have staff and your budget is tight, consider hiring a virtual assistant.

Unplanned Phone Calls and Chats

Phone calls and IM Chats typically don’t end when you want them to. Do your best to assign them to a specific part of your day. When you get on the phone or into a chat, let the other party know that you have a certain amount of time before your next appointment. Then you will both get to the point.


This one is simple. Don’t multi-task. As it turns out, it ends up taking longer to do both tasks when you combine their work time. Finish a task and then start the next one.

Meetings with NO Agenda

It would be easy to say that meetings themselves are time wasters. That said, you should never participate in a meeting that has no agenda, scheduled time to end and/or specific goal. In particular, be careful of impromptu meetings, even if all three of those factors are in place.

Lack of Organization

When you are disorganized, you spend a considerable amount of time looking for things before you can take action on important matters. Make sure that you have a filing system that works well for you and don’t handle any document (virtual or tangible) more than once. Use your filing system for everything.

Not saying “no”

When you choose not to say no to an associate, an employee or even a family member, you are likely to end up with an even bigger dilemma later. When you choose to say yes to something that is really your refusal to say no, you are requiring time of yourself later that you probably won’t have. Make an effort to deal with difficult matters now—one time.


Procrastination is a huge time waster because you will spend energy thinking about your undone task until it is completed. Do the more difficult things in your schedule first or when you have the most energy to attack them. But always start them and complete them, because you will have a difficult time mentally, before you move on to other important aspects of your day.

Conclusion: Lack of Planning and Goals

All nine of these things are the result of a lack of understanding your goals for the day, and planning out steps to accomplish them. Often, we will take on some of these time wasters, feeling that we have time to catch up. We must not think that way.

We need to be working on trying to attain our goals for the day and use our “to-do” list or planning list to get us there. The best thing we can do to increase our success in managing our time is to set ourselves up for success.   We do that by setting our goals in advance of our daily planning, and doing our daily planning in advance of our day. That will help us to default to staying focused when we would reach for one of the nine distractions listed above.

Low Cost Ideas for Market Research

Depending on what you’re marketing, you’ll definitely want to keep your hand on the pulse of what your target customers are paying attention to as well as what they are buying. This means that you will almost certainly need to do as much marketing research as your resources will allow. For smaller companies this may not be an option to spend capital on research. If that is the case with your company, you’ll need to consider some low cost alternatives to hiring a research firm. Fortunately, the web can provide you with both conventional and unconventional resources that will assist you in getting your arms around what is happening in your market.

One of the easiest ways to find out what potential buyers might be interested in is to visit and read industry related online forums. It is here that forum members ask specific questions about things that they are struggling with. In some cases, these questions can represent product design opportunities. In other cases, they represent opportunities to add relevant services. In most cases they represent opportunities to engage customers by providing helpful education and information to help them find relief to their situation. By inviting customers to an educational opportunity, you’ll then have the chance to invite them to your mailing list or database.

Another low-to-no cost method of conducting market research is to use trend and popularity information on sites such as Amazon.Com.Au and Ebay.Com.Au. Sites like these always provide “best seller” or “most popular” information to site visitors. You can use this site to determine what the public is willing to purchase to meet their needs. If you can use this information to determine the trends in the marketplace, you’ll have real research from those who have committed to make purchases already.

Most internet marketers utilize Google’s statistical information found in the “trends” section as well as their “Adwords keyword tool”. However, this information is available to anyone willing to use these two sections of the site. Google’s statistical information will tell you what people are searching for when they’re coming to the site.

Additionally, users can find specific information about certain keywords and related terms. For instance, you could research the term “pergolas” to find out how many people are searching for them. At the same time you’ll also find out what other terms people are using related to it. An example of a related term here would be “buy a pergola”, “pergola kits” or “pergola design”.

Interestingly you can also use the site, YouTube.Com.Au in the same manner. YouTube.Com.Au is the second most popular search engine next to Google. This is because when people are looking for a visual example of how to solve a problem, they often turn to YouTube. This makes YouTube a good indication of the kind of dilemmas that people are looking to solve themselves with help from peripheral purchases. YouTube provides searchers with its own section on the Google “Trends” site as well as its own keyword tool.

If you use these websites to “reverse engineer” the research process, you will understand how people vote with their time and money. Even if you were to decide to pay a firm to do your market research for you; it would be a good idea to keep your eye on trends from these perspectives. You may find that this data is telling you something different from what formal research might tell you, and give you reason to further investigate the results.

Google Local For Small Business

Since Google began making its online mapping program available, users all over the world have been able to look at maps in cities in detail down to individual building numbers and street addresses. Users have, in more recent years been able to navigate driving directions, locate landmarks and even see satellite information super-imposed on to the online map. This has been of obvious interest to travelers who are often unfamiliar with a new place. Users know this feature as “Google Maps”.
While Google Maps has continued to evolve over the last couple of years, so has Google’s online business directory originally called Google Places, now called Google Plus Local. Google Plus Local allowed customers to find a business with the same ease that they once used the Yellow Pages. In other words, if a user wanted to find a Plumber in Sydney, they would go to the Google search engine and type in those two keywords. Google Local would then show the searcher all of the plumbers in Sydney that were available to be called and or visited.
Because Google provided driving directions to the businesses using its mapping site/programming as a foundation; Google Local has often been referred to by users, in general and business owners, in particular as “Google Maps”. Therefore, there has sometimes some confusion in communicating what one means. Sometimes, when a business owner says that you can find them on Google Maps, they really mean Google Plus Local.
Regardless of the terminology, if you are selling to local customers, you should consider a Google Plus Local strategy. Without getting too deep into statistics, there are two that are very important. The first is widely known. Of all of the searches conducted by users world-wide, over 60% of them are conducted on the Google website.
This is an important static and takes on even more relevance with the next one which states that about 43% of all of Google searches are local, according to digital analyst Chitika. This means that about a quarter of all searches world-wide are local searches conducted on Google. Obviously, if your business sells products or services to local customers, it likely that a large number of customers are using Google locally to look for businesses like yours.
In order to be found easily by this large group of internet users, one thing that you can do immediately is to make sure that the Google Local profile for your business is completed. You’ll want to make sure that your profile is filled out in a “search engine friendly” manner so that you will be able to compete for the top positions on keyword searches used by your customers. Filling in the spots for your Google Local profile is straightforward and can be completed without a considerable amount of technical knowledge.

What is a little more difficult is doing so in a manner in which your profile is treated favorably in search engine rankings. If you can, you’ll want to retain the help of a marketing consultant that is knowledgeable and stays up-to-date on the changes that Google makes to the program. Doing so will help you to optimize your profile and make sure that you are getting the maximum share of the related Google search traffic that occurs on the local level.

How Social Media Impacts Your Small Business

As a business owner, you may have noticed that businesses are now doing more to market themselves online than relying solely on their websites.  They have added the five major social media platforms such as Facebook, Twitter, Google+, Pinterest and LinkedIn, to establish their own distinct company profiles.   Their ultimate goal is no different than those for their website or any other marketing effort: to increase the number of prospects and buying customers.

The way they are acquiring those prospects is different from other marketing methods, like search engine optimization (SEO), pay per click advertising, video marketing or email marketing.  Social media requires a less direct, yet more personal online connection established between a business and its prospects.  Companies are using social media to draw these prospects and buyers by getting them interested in content that they share on the networks.

Marketers are calling this “drawing” process, engagement.  When a company uses the social networks to engage users, they typically aren’t bombarding them with marketing messages.  As a matter of fact, companies that are successful using social media, use few if any messages that would be considered to be direct advertising.  Companies skillful with social media are sharing content that visitors will find interesting, funny, worrisome and sometimes even vexing in some limited cases.

To share this kind of content in most advertising and promotional contexts would be unacceptable.  The standard rule in a advertising directly is that you would want to keep the customer upbeat, positive and in a mood to say yes to your offer.  However, the main point of social media is to start some kind of dialogue with a reader.  So in effect, companies use social media often to share the kind of content that motivates people to start a dialogue: 1) with the friends and social media connections and 2) with the company sharing the content.

Motivating prospects and buyers to share content with their friends and associates isn’t necessarily new.  Companies attempted to do this in other ways before there were social media sites.  However, carrying on conversation with those prospects and buyers and having that conversation in public is new.   In other words, the dialogue that you carry on on your social media platforms is viewable by all of your other prospects and customers.  Of course, sometimes those prospects will join the dialogue. However, in most cases they won’t.

Of course what this means for companies is that they will need to be ruthlessly honest about their business practices.  It won’t be possible to tell one customer one thing and then wait a week to tell another one something different.  Customers no longer have dialogue about a business in private.  They have it in full view of the online universe, especially those who watch and not participate…yet make buying decisions based on what they read.

In addition to being honest, businesses will need to be more transparent about what they’re doing.  Of course, that doesn’t mean that they’ll need to give away their secrets.  What it does mean is that the more that they’re willing to dialogue with customers about what they’re doing and how they make decisions, the more they’ll be able to keep the attention of their prospects.    Keeping the prospects’ attention is the key to them moving them from engagement into traditional marketing funnels including email and direct mail.   This two-step process is becoming the expectation of people who “hang out” on social media sites. Of course, smart businesses will adjust a portion of their strategy to these expectations.

Small business marketing in Australia

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Business promotions or marketing is a technique that deals with creating awareness for a brand to make it settle in the market. In fact, it is all about developing a safe space for the company as well as its products related to company’s requirement. The business organizations that run the company on smaller scale necessitates for exclusive marketing strategy to achieve their goals. The best part of the small businesses marketing strategies is that they create a master plan for the company to work on. In this plan, the experts tends to study the market position of the likewise companies. This is a necessary step because it will give a direction to the plan made.

And when it is the matter of small business marketing in Australia, the quality is always a priority. Certainly, the marketing companies available in Australia are expert in making the strategies in such a way that every step of marketing yields better results. By this, it means that the marketing process is not just conceptualized of making plans; rather, it is about making use of means to promote it. This may include digital ways, internet approach or even the physical methods. Ideally, the marketing business in Australia has managed to open up with the support of newest trends to deliver highest possible results to the clients. It is quite obvious that the new trends tends to polish the thinking power with the support of innovative ways.

Some of the important marketing tools adopted by small business marketing companies in Australia are Email marketing, Podcasts, Social Media and even the Hoardings. The basic aim is to catch the attention of the viewers ensuring favorable reactions. However, the companies take note of the latest developments in the technology, enabling qualitative outcomes. In this regard the experts are trained over the newer techniques for performing better. So, it is always better to select the most suitable marketing company in Australia. The most important part in selecting the right company is to carry out some kind of research. After all, it is the matter of company’s reputation in the business world.

In order to find the perfect small marketing company in Australia, there is a need to take support of the internet. It will open gates to numerous websites of the marketing companies that promise extensive results. Now, it is time to check out various types of websites. Ideally, on these websites, people happen to get the information on company’s profile. This will help the people in knowing about the working process of the company and type of strategies that could be planned. Beyond this, the websites also have profile page talking about the success stories of that marketing company. In knowing this, the small business houses will have detailed information on the authentication of the task. And not to forget about the rates that the marketing companies in Australia charge. Definitely, it is about adjusting all the marketing essentials within the decided budget.